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This web site had the following in the site, "The worlds most accurate Software based Voice-Only Lie Detector Polygraph." We noticed that the web site stated " What does it do? Through voice alone, eX-Sense can determine whether your subjects have doubts." It also said " What troubles them in an ongoing conversation, and when if at all they are not being completely honest. New eX-Sense lie detector software. Calibrates faster and is more accurate than ever! Person to Person -. Live or recorded phone calls. How Lie Detector Software Works." The header had lie as the highest ranking optimized keyword. It is followed by detection, detector, and software which isn't as ranked as highly as lie. The next words exsense.trusters.com uses is exsense. ex-sense was included and could not be understood by web engines.